Kraft kills iSnack 2.0

30 09 2009

iSnack 2.0

iSnack 2.0

The Australian has just reported that Kraft has killed off the iSnack 2.0 brand name, just three days after announcing it. I just posted to our global TechPRNibbles blog earlier today with some thoughts.

Now the enquiry begins.

Was this a PR disaster, or a very clever (and brave) way of getting the Australian public talking about the product? It’s no surprise that the name is being dropped so soon, but how will the public feel and how will that impact the new brand and sales. Time will tell.

Expect the discussion to go on for several weeks yet. What isn’t in doubt is that iSnack 2.0 will go down as one of the worst brand names ever brought to market.