Using social media rules to improve ‘offline’ PR – Marketing Magazine

3 07 2009

Interesting post from Trevor Young Using social media rules to improve ‘offline’ PR – Marketing Magazine

Shared via AddThis and I couldn’t agree more. In conversations that I am having with people, there is a huge concern around loss of control when thinking about social media. Wrong. This is a world of two way communications and the organisations that are willing to engage the external audiences through participation will benefit in the long term. Social media puts the public back in public relations. Listen. Monitor the conversation. What’s the mood. PR is the boundary scanner for its organisation and social media is an on tap feed directly into the organisation. Use that information strategically to inform and help your decision making process. All the ways in which you plan in the offline world, do the same in the digital world. Avoid the knee jerk tactical approach, please do your homework first.


It’s about time

20 06 2009

Having eventually found the time, I have created my blog. I’m pleased to cross it off my ‘things to do’ list. I will use this forum to share my thoughts on public relations, covering a wide range of topics. This will include thoughts on social media, which is becoming a major change agent in the communications industry. I will also stay focused somewhat on technology public relations, the section of public relations that has been part of my life for the past 14 years. Occasionally, I may drift off topic, into another passion of my life, football (or soccer to those Australian’s that are still not able to understand that football is a round ball sport).

I am looking forward to sharing my thoughts and want to hear from the public relations community, both here in Australia and abroad.

I am also a regular contributor to Ogilvy PR’s global technology blog, TechPRnibbles, so do check that out.

Oh, you may be wondering why I have called my blog White Spirit. Well, the White is easy. That’s my surname. Spirit is simply an acronym which means ‘specialist in IT public relations’.

Anywaym, here’s to some happy blogging.