Social media Insights

31 10 2009

On Tuesday this week I presented Twitter For A Crisis at the Frocomm Crisis Management and Social Media conference in Sydney. There were some excellent presentations and the event was covered by friend and once colleague Craig Pearce. For a summary of proceedings, I encourage you to read his blog where all aspects of the conference are covered.

The Twitter sessions were well attended and there were some great questions. With representatives from government, not for profit, local council, private enterprise and PR consultancies, who may all face a very different crisis, it was great to get many different perspectives.

What is good to know, and reassuring, is the appetite for knowledge and the fact that communications teams are seriously considering Twitter as a communications channel, both for ongoing dialogue with key stakeholders, and in a crisis. In fact, those that engage through this channel on a regular basis, will find that when they do face a crisis, the followers that they have already attracted, could be a great asset to help communicate the message.

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